Fabián OloarteProduct · AI · TeachingContact
Interactive portrait
Fabián Oloarte carrying an open laptop that displays software in a professional classroom.

Primary professional pillar

Product thinking grounded in real users, operational context, and hands-on delivery.

Fabián builds early-stage digital products by moving between discovery, strategy, experience design, requirements, and AI-assisted implementation. Core151 and ParHub are the clearest evidence of that direction.

01 · Current product

Core151

Structured relationship journaling for the people who matter most.

The problem

Important context, follow-ups, and emotional continuity are easy to lose as relationships move through busy lives.

The product bet

A relationship-circle model can make memory and intentional contact part of a simple mobile-first practice.

Fabián’s roleFounder & Product Builder

Key work areas
  • Target users and product vision
  • Journeys and information architecture
  • Requirements, interaction flows, and roadmap
  • AI-assisted implementation, testing, and iteration

Current stageFunctional product in active development.

02 · Current product

ParHub

A white-label tournament experience where the event identity stays in front.

The problem

Generic registration platforms can make an event feel like a listing inside someone else’s product instead of the tournament’s own destination.

The product bet

A white-label landing and registration foundation can let each tournament lead with its own identity while ParHub provides the underlying experience.

Fabián’s roleCo-Founder & Product Lead

Key work areas
  • White-label event experience
  • Tournament discovery and registration journeys
  • Desktop and mobile product decisions
  • MVP definition and continuing development

Current stageProduct definition and development.

Responsive prototype evidence

One tournament identity, intentionally designed for desktop and mobile.

These prototype screens cover event discovery and the start of registration. ParHub remains in product definition and development.

Upper portion of the mobile ParHub prototype showing the tournament hero, event name, date, location, and initial registration call to action.
Mobile landing · first viewportThe initial view introduces the tournament before the visitor moves into event details and registration.

White-label product direction

Designed to feel like the tournament’s own destination.

ParHub is a white-label tournament experience where the visible identity belongs to the event, not to a platform brand. Each tournament director can present the tournament as if it were its own site while ParHub provides the product foundation underneath.

Prototype scope
Event discovery and the start of registration
Responsive decisions
Purpose-built desktop and mobile compositions
Current stage
Product definition and development
View product detailsFour-screen sequence

Follow the prototype from the complete mobile landing into registration, then compare the decisions made for the wider desktop experience.

  1. Mobile ParHub prototype showing the full white-label tournament landing page, event information, registration details, divisions, and optional activities.
    Event landingThe complete mobile landing preserves the event story, useful details, and direct registration access in a narrow viewport.Open full-size image
  2. Mobile ParHub prototype showing the first registration step with player data, division selection, optional extras, and a continue-to-payment action.
    Mobile registrationThe registration flow is recomposed for touch, readable choices, and a clear progression toward payment.Open full-size image
  3. Desktop ParHub prototype showing a white-label Abierto MX Cocoyoc 2026 tournament landing page with the event identity, details, and registration calls to action.
    Desktop experienceThe wide composition gives the tournament ownership of the visual identity while supporting discovery and a clear path into registration.Open full-size image
  4. Desktop ParHub prototype showing the start of tournament registration with player details, division selection, optional extras, and preparation for payment.
    Desktop registrationA focused first registration step connects player information, division choice, optional extras, and the next payment decision.Open full-size image

Product-building evidence

Selected experience behind the current products

Only the work that directly supports product definition, operating systems, AI-assisted workflows, or founder execution appears here.

  1. ParHub

    Co-Founder & Product Lead

    Leads discovery, user journeys, service blueprints, MVP definition and product strategy for a tournament-registration and local-payments platform designed around Latin American disc golf operations.

    • Product definition and development
    • Regional product and go-to-market planning

  2. Shaman Disc Golf

    Co-Founder · Product Strategy & Business Development

    Works across physical products, suppliers, partnerships, wholesale strategy and tournament operations in an early-stage company where product, business, community and field execution overlap.

    • PDGA-approved discs and baskets
    • Directed the 2026 Mexican Disc Golf Championship
    • Planning the 2026 Cocoyoc A-tier

  3. Core151

    Founder & Product Builder

    Defined the vision, target users, relationship-circle model, journeys, information architecture, requirements, roadmap and UX, then built and deployed a functional product with AI-assisted development.

    • Functional product in active development
    • Direct product-management laboratory

  4. La Haus

    Organic Content Director

    Built a repeatable operating system, a new team and AI-assisted workflows, then transferred ownership cleanly after the company changed direction.

    • 10× Increase in organic interaction rate in six months
    • 50% Reduction in cost per lead
    • 3 months Time to build an operational team

How Fabián works

From operational context to a useful first system.

A concise method grounded in Core151 and ParHub rather than a generic capability matrix.

  1. 01

    Understand the user and the operation

    Core151 begins with relationship habits; ParHub begins with players, directors, payments, and tournament operations.

    Core151 · ParHub
  2. 02

    Frame the product problem

    Translate lived friction into a focused problem, a clear product thesis, and decisions that can be tested.

    Both products
  3. 03

    Build the smallest useful system

    Scope the journeys, information architecture, requirements, and operating model needed for a coherent first version.

    Core151 · ParHub
  4. 04

    Test, document, and iterate

    Use direct product work, feedback, and documented decisions to refine what should be built next.

    Core151 in active development

AI-assisted operating method

AI is part of the operating method, not the positioning shortcut.

AI supports implementation, exploration, documentation, and iteration while product judgment stays anchored in users and real operations.

  1. 01Structure product context
  2. 02Translate intent into implementation
  3. 03Test assumptions and document decisions
  4. 04Keep human judgment and users central

Product opportunities

Build the next useful product with Fabián.

Available for remote Product Management, AI Product, Product Operations, and early-stage product leadership conversations.

Discuss a product opportunityView Fabián’s LinkedIn profile